Alex Williams

I’ve noticed many people renaming their companies and I think my time has come.

There’s something that’s been bothering me for a while with my company name “Comma Induced Software“. It just doesn’t flow. It’s not something that people can easily remember and it doesn’t even make sense.

I knew all these things when I initially registered the name, but I thought it would grow on me. 6 months later, I’m starting to regret that decision.

Now is the time for me to admit that Michael McDerment was right. I should have put much more thought into the name. Luckily I have yet to release a single piece of software under that name. I also don’t have any stationery, business cards or logos printed.

So far, my partnership with Nerd Studio has been a very good move. For that reason, I would like to rename my company to “Nerd {something}”. I know it seems somewhat submissive, but it has many advantages for us. For example: I could operate with 1 business card instead of 2 (nerd + comma), no need to have an entire brand/identity/logo created for my company, everyone knows I work with Nerd so a derivative of that would only be natural.

Nerd is a very ubiquitous word and in Canada there are at least a dozen other companies using it (i.e: Nerd Alliance Inc., Nerd-o-Tech, Nerds Records. I will need some creative help with this one.

I plan to follow Scott’s advice in the selection of my new company name, but I would still love to hear some suggestions. If you have any ideas (lame or good), please post them in the comments below. It should be a fun process so don’t be scared to make us laugh.

Cheers!