Comments on: Who wants to buy a box? http://www.alexwilliams.ca/blog/2007/02/02/who-wants-to-buy-a-box/ High-Availability Guru Mon, 30 Nov 2009 22:42:14 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Alex http://www.alexwilliams.ca/blog/2007/02/02/who-wants-to-buy-a-box/comment-page-1/#comment-79 Alex Fri, 02 Feb 2007 14:49:54 +0000 http://www.alexwilliams.ca/blog/2007/02/02/who-wants-to-buy-a-box/#comment-79 Hi Ben, I agree that viewed from that perspective the effect can be quite different. I guess it all comes down to a matter of context for what you're trying to sell. It might even be a good idea to "try" each method and see what works for you. I will keep this in mind when i'm ready to launch my software. Thanks for the feedback. Hi Ben,

I agree that viewed from that perspective the effect can be quite different.

I guess it all comes down to a matter of context for what you’re trying to sell.

It might even be a good idea to “try” each method and see what works for you. I will keep this in mind when i’m ready to launch my software.

Thanks for the feedback.

]]> By: Ben Yoskovitz http://www.alexwilliams.ca/blog/2007/02/02/who-wants-to-buy-a-box/comment-page-1/#comment-78 Ben Yoskovitz Fri, 02 Feb 2007 14:37:07 +0000 http://www.alexwilliams.ca/blog/2007/02/02/who-wants-to-buy-a-box/#comment-78 Thanks for writing this up Alex, and continuing the discussion. I wasn't proposing that people sell software-in-a-box (although some of us long for the good old days of 1998, but that's another story.) Product boxes can be effective in certain instances - landing pages and sales letters for example. And not just for software - e-books, audio books, PDFs, etc. I don't have the references on-hand, but I've read numerous studies on the effective use of images on landing pages (and in other cases) where a product box might apply. Certainly a screenshot could be an effective image as well - but a screenshot might not always show what you want, depending on the image size. You could also use the technique I provided to create 3-D screenshots which could look pretty cool. Thanks for writing this up Alex, and continuing the discussion. I wasn’t proposing that people sell software-in-a-box (although some of us long for the good old days of 1998, but that’s another story.)

Product boxes can be effective in certain instances – landing pages and sales letters for example. And not just for software – e-books, audio books, PDFs, etc.

I don’t have the references on-hand, but I’ve read numerous studies on the effective use of images on landing pages (and in other cases) where a product box might apply.

Certainly a screenshot could be an effective image as well – but a screenshot might not always show what you want, depending on the image size.

You could also use the technique I provided to create 3-D screenshots which could look pretty cool.

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